If you’ve ever opened your laptop to blog and immediately hit a wall, you’re not alone. That “what should I write about?” moment is a productivity killer.
The solution? A content calendar.
No, it’s not just for full-time bloggers or marketing teams. A simple calendar can make blogging feel less chaotic and way more intentional—especially when you’re trying to stay consistent and grow your audience.
What Is a Content Calendar?
A content calendar is just a plan for what you’re posting, when you’re posting it, and where. It helps you:
- Stay on track with your blog schedule
- Map out seasonal or time-sensitive topics
- Avoid last-minute scrambling
- Make space for new content ideas
Think of it as your blogging roadmap—so you’re never stuck staring at a blank page again.
Step 1: Choose Your Tools
You don’t need fancy software to get started. Here are a few easy options:
- Google Sheets or Excel – Great for tracking dates, titles, status, and keywords.
- Google Calendar – Set reminders and plan your publishing dates visually.
- Notion or Trello – Ideal if you love drag-and-drop or want to add notes/images.
Pick the one that fits your style—you can always switch it up later.
Step 2: Plan Around Your Life (Not Against It)
Your calendar should work with your energy and availability. Ask yourself:
- How often can I realistically post?
- Are there any events, launches, or seasonal topics to include?
- Do I want to mix in series, tips, personal stories, or tutorials?
Build a loose framework:
For example, maybe you post every other Tuesday, and the first post of the month is always a how-to.
Step 3: Plug In Your Ideas
Brain dump 8–10 blog post ideas. Don’t overthink it. Then, spread them out across the next few weeks or months. Include:
- Working title
- Target publish date
- Topic category (e.g., Productivity, Personal Growth, Monetization)
- Post status (Drafted, Editing, Scheduled, Published)
This gives you an at-a-glance overview of what’s coming up—and helps prevent burnout.
Step 4: Stick With It (and Adjust as You Go)
Your content calendar isn’t set in stone. Life happens. Priorities shift. Use your calendar as a guide, not a guilt trip.
Check in weekly or monthly and adjust as needed. It’s all about progress, not perfection.
Grab Your Free Content Calendar Template
To make this easier, I’ve created a Printable Blog Posting Schedule you can start using today.
It’s clean, minimal, and flexible—no matter what tool you use.
👉 Printable Blog Posting Schedule
Next Up:
Stay tuned for a post on how to batch your blog tasks (writing, graphics, scheduling) so you can create more in less time.